Understanding what influences behaviour across communities has never been more important or more complex.
Developed by the Deakin Institute for Intelligent Systems, iPupilX is a wearable eye-tracking technology that has been further refined for use with children in collaboration with the Deakin Institute for Health Transformation. It gives health services, researchers and policymakers a new way to identify and respond to the environmental and behavioural drivers that influence health across populations.
A new way to monitor real-world behaviour
iPupilX tracks subtle changes in a person’s pupil to measure attention and focus.
Worn during normal daily activities, it captures how people interact with real-world environments, from retail settings to digital platforms, offering insights not possible in laboratory studies.
iPupilX is a customisable, world-leading monitoring system that combines state-of-the-art hardware with generic technology for affordable solutions.
Turning insight into prevention
iPupilX is being used in health promotion initiatives to better understand exposure to factors that drive harmful behaviours, including:
- Unhealthy food and beverage advertising in supermarkets
- Gambling-related marketing
- Environmental influences across community settings
By identifying what captures attention in everyday contexts, iPupilX supports:
- More targeted prevention strategies
- Improved program design and evaluation
- Stronger policy and regulatory responses
Designed for real-world health impact
iPupilX combines wearable sensing, artificial intelligence and advanced analytics to deliver reliable, objective insights into human attention and cognition.
For health services and policy makers, this enables:
- Objective measurement of behaviour beyond self-report or recall
- Scalable data collection in community and clinical settings
- Ethically grounded monitoring in natural environments
- Stronger evidence to support population health policy and advocacy
Importantly, the technology addresses a long-standing gap in public health: the ability to monitor exposure to harmful influences safely and accurately outside laboratory settings.
A collaborative, cross-disciplinary solution
iPupilX is the result of a unique partnership between:
- The Deakin Institute for Intelligent Systems, global innovators in intelligent systems, human performance and wearable technologies
- The Deakin Institute for Health Transformation, leaders in public health, policy and prevention
This collaboration brings together expertise in health, artificial intelligence and human behaviour to deliver a commercial-ready solution with real-world impact.
Partner with us
Health services and partners have a vital role to play in creating healthier environments for children, young people and communities. iPupilX can help turn real-world insight into earlier intervention, stronger evidence and more effective action by supporting objective measurement of behaviour, scalable data collection in community and clinical settings, and ethically grounded monitoring in natural environments.
To explore how we can work together to support your service, program, policy or partnership priorities, please contact Professor Kathryn Backholer.